People, in general, are attractive to what visually appeals to the eye. If what we see is already familiar to us, we are more likely to get attached to it. At least, this is what studies have proven. This basic concept can also be applied in marketing and brand promotion. For instance, have you tried watching commercials and advertisements from other countries? For sure, your reaction would be different with the reaction of the people from that country. This is particularly true if the face behind the commercial is someone that is very popular in the country.
Why do these types of promotion work? Again, it goes back to what really appeals the eye. If we know somebody, we are more likely to be interested with what the person is offering; regardless whether the product is something that is of low profile, or products from known brands. This is the reason why a lot of companies choose to hire celebrities to promote their brand, either in person, or online. At times, when consumers look at a particular product, they can automatically associate the face behind it. If the celebrity has a good reputation, most likely, your product will also be sale able.
How about if you have an online business? Perhaps, you may say that the use of celebrity appearances will only work for printed ads, as well as those that are presented in the television. However, what if your business is being run online? Does it mean that you are no longer able to implement this type of marketing strategy?
Well, reality dictates that if a celebrity is popular, he or she will always be recognizable, regardless of the form of ad being used. Therefore, if you have an online business to promote, you can expect to take advantage of the benefits being made possible if you hire a familiar celebrity. Consider this as your investment for your business. Anyway, you can still expect something positive out of your investment since it will promote your business in a more effective way.
This works the same with online survey sites such as Opinion Outpost and Swagbucks. A lot of people are actually seeing the advantages of these websites. However, not everybody is still aware of how they actually work. A familiar face to promote online survey sites can certainly do the trick and encourage people to try this new money making opportunity online.